An e-commerce expert, Mr Victor Ojiakhena, has said for e-commerce businesses to succeed in Nigeria and across the world, the operators must build trust among their audience.
The expert said during a digital forum in Lagos, according to a company statement.
He admitted that even though online shopping was the trend among the younger generation, the place of trust in business relationships must not be taken for granted.
According to him, trust is the cornerstone of customer relations in the e-commerce market because consumers experience more uncertainty when shopping online.
“For e-commerce businesses to succeed in Nigeria and all around the world, they must not leave any stone unturned in building trust among their audience,” he said
Ojiakhena said, “Customers’ areas of trust border around card security and privacy issues, the quality of products or services they receive after they have placed their orders online, and the wait for the products and services they order.”
He said it was important for online businesses to ensure the areas of trust were properly addressed so that customers could trust them more and do more businessed online.
The expert said, “Platforms such as Clickafix have been able to establish trust in these areas with the quality of professionals enrolled on the platform. Clickafix, a one-stop shop for skilled artisans, is a marketplace where artisans such as carpenters, plumbers, electricians, and technicians for refrigerators, air conditioning, generators, and home appliances are available in large numbers to customers.”
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